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With Tripura Win, PM Modi’s ‘Achche Din’ Finally Come to an End

“Achche Din” is now a stale jumla. Modi needs to convince his erstwhile voters with a new narrative now.

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All good things must end. Everything has a “sell by” date. And contrary to what propagandists will scream on prime time, Prime Minister Narendra Modi’s politically lucrative slogan of “Achche Din” has delivered its final victory on Saturday, 3 March. From here on, it shall be consigned to the “used dustbin” of history.

My assertion seems so foolishly contrarian on such a heady day. In fact, TV screens are beaming pictures eerily reminiscent of the euphoria of May 2014, when young people across four-fifths of India, with Modi masks, saffron scarves and vermillion-smeared foreheads, had danced in aspirational joy.

Today, those geographies have gone mute, even rebellious, but tiny Tripura has erupted with similar enthusiasm.

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