Three years ago, an app on Facebook called thisisyourdigitallife took a personality test for a bunch of Facebook users. Although it was a paid test, thousands registered for it, and took the test, not realising that in the bargain, they gave away all the digital information about them and their friends and friends of friends to the company that created the App.
On Friday, 16 March, Facebook made an announcement that it was suspending Cambridge Analytica (CA), the firm where the information sourced from the personality test ultimately went.
After harvesting the data of millions of Facebook users, CA orchestrated the biggest digital coup ever witnessed in the history of internet – the US Presidential elections and Brexit (though CA continues to deny this).
Understandably, it has made Facebook sceptics of many. Will you now be wary of clicking on that test lurking in the corner margins of Facebook when you log in?