Cover to Cover: ‘Vogue’ Celebrates 125 Years of Being in Vogue

Cover to Cover: ‘Vogue’ Celebrates 125 Years of Being in Vogue

SWAG

Fashion world’s favourite magazine is now 125 years old!

An American 'dude' named Arthur Baldwin Turnure started Vogue in 1892 as a unisex magazine for the 'belle' and the 'men of affairs'.

Vintage issues of the magazine.
Vintage issues of the magazine.
(Photo Courtesy: Vogue)

Turnure’s intention was to create a journal that would celebrate the “ceremonial side of life” and attract “the sage as well as debutante”.

In an age of fashion minus photoshop, Vogue captured the life and times of the American ‘leisure class’.

Between then and now, Vogue has changed many colours and covers.

Throughout the ages, Vogue has remained on top of the trends. It spotted the bob cuts of the ‘roaring 20s’, dressed the ‘femme fatale’ of the 30s, and brought ‘haute couture’ to the 50s among other things.

The magazine has remained on top of the trends.
The magazine has remained on top of the trends.
(Photo Courtesy: Vogue)
While keeping up with the trends, Vogue did not shy away from taking a stand. It criticised the corset, stood up for diversity, and put older women on its covers.

India got ‘Vogue-ed’ in 2007. Today, you know an actor or actress has arrived in the B-town scene when they are on the cover of Vogue.

Newbies Alia Bhatt, Kriti Sanon, Shraddha Kapoor, Siddharth Malhotra, Arjun Kapoor and others have already said “I’m here!” with their Vogue covers.

Deepika Padukone takes the crown for most cover appearances.
Deepika Padukone takes the crown for most cover appearances.
(Photo Courtesy: Vogue India)

Vogue India’s Anaita Shroff Adajania has dressed many cover women. But desi girl Deepika Padukone takes the crown for most cover appearances in the Indian Vogue.

Meryl Streep elegantly ‘covers’ the 125th anniversary December special edition of the American Vogue. The anniversary edition is aptly titled ‘Then & Now’.

Meryl Streep on <i>Vogue</i>’s 125th anniversary issue cover.
Meryl Streep on Vogue’s 125th anniversary issue cover.
(Photo Courtesy: Annie Leibovitz/Vogue)
The 125th anniversary issue “takes a look back at the great minds and brilliant artists who’ve made impactful changes in culture, beauty, politics and fashion.”

An alternate special subscribers’ issue highlights the ‘now’ aspect of the magazine and has multihyphenate Pharrell Williams and model Imaan Hammam on its cover.

Pharrell Williams and Imaan Hammam on <i>Vogue</i>’s 125th anniversary issue cover.
Pharrell Williams and Imaan Hammam on Vogue’s 125th anniversary issue cover.
(Photo Courtesy: Mario Testino/Vogue)

‘Vogue’ is no longer just a word; it’s an attitude.

Madonna in the iconic song <i>Vogue</i> (1990).
Madonna in the iconic song Vogue (1990).
(GIF: Giphy)

So, go out and vogue!

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