Deepinder Goyal, CEO and founder of the food delivery giant Zomato, launched a new fleet of "pure veg" delivery for their vegetarians customers on Tuesday, 19 March.
Taking to social media, Goyal shared a picture of a Zomato delivery agent who can be seen carrying a green delivery box, that will serve orders from only 'pure veg' restaurants. The founder cited feedback from vegetarian customers as the reason for this launch.
The founder has now written a series of tweets wherein the new fleet will not be identifiable, responding to the feedback he has received.
"Update on our pure veg fleet — While we are going to continue to have a fleet for vegetarians, we have decided to remove the on-ground segregation of this fleet on the ground using the colour green. All our riders — both our regular fleet, and our fleet for vegetarians, will wear the colour red."