KFC usually makes headlines for a variety of reasons. From getting Baba Sehgal to do a promotional video, to questions being raised about their safety standards, KFC’s no stranger to the limelight. Recently, however, they attracted attention again by announcing that they are going to send a burger into space.
From pizza-scented perfumes to ordering dinner via Twitter, fast food companies however are no strangers to whacky ad campaigns.
Pizza Scented Perfume?
Yes, it’s exactly what it sounds like.
Developed by Pizza Hut Canada in 2012, the idea originally started out as a joke on the company’s Facebook page:
Do you love the smell of a box of Pizza Hut pizza being opened? We thought so. If that smell was a perfume, what would it be called?
280 comments and 180 likes later, the ad team jumped on the popularity of the posting and launched the real deal.
The result? A scent that smells of a freshly baked pizza dough and pizza seasonings.
Less Friends, More Burgers?
In 2009, Burger King decided to test how loyal their fanbase really was by launching the Whopper Sacrifice campaign. For that, users would get a coupon for a free Whopper Burger if they deleted 10 of their Facebook friends, through Burger King’s own app.
The caveat? Burger King would send a notification to each of the 10 friends that the user had un-friended them. Now that’s a bit harsh, don’t you think?
Do us a Flavour
Started in 2012, and continued every year since then, Lay’s ‘Do us a flavour’ campaign, crowdsourced for a new potato chip flavour.
in 2016, the company received over 2,00,000 entries, and promised the eventual winner a handsome sum of one million dollars as a reward, a promise they’ve always made good on.
Tweet for a Pizza
Domino’s jumped on the social media bandwagon by setting up a system where their users could order a pizza by simply tweeting a pizza emoji to their official handle.
Users would have to register with Domino’s easy order system, and sign up for ‘tweet ordering’, after which they need only tweet @Dominos, to get their pizza.
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