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The Mystery Behind The Ambani-Piramal Wedding Photographer

Almost as soon as his interview hit social media, Vivek Sequeira’s story went viral.

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If you’ve been on the internet today, chances are that you came across the story of a photographer — Vivek Sequeira of Luxe Captures — who reportedly shot Isha Ambani and Anand Piramal’s grand wedding.

In an interview to Story Infinity, posted on The News Minute, 47-year-old Sequeira was quoted as saying that when he was asked to cover the wedding, he had no idea who the clients were.

“Initially I was not even told whose wedding it was. It was in June 2018 that this person asked me to block my dates between December 1-15, and send samples of my work. Soon after, I was confirmed for the event but the client’s name was kept confidential.”
Vivek Sequeira, as told to Story Infinity
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Almost as soon as the interview hit social media, the story of how Sequeira and his team of photographers captured over 1.2 lakh images of the most talked about wedding of the year went viral.

Almost as soon as his interview hit social media, Vivek Sequeira’s story went viral.
Vivek Sequeira’s Facebook post.
(Photo Courtesy: Facebook/VIVEK STUDIO)

A cursory glance at Sequeira’s Facebook page threw up some hints regarding his coverage of the Ambani wedding. For instance, the above picture — which has now been removed — was posted on 16 December, one day after Isha and Anand’s Mumbai reception. The caption read, “Just finished covering India’s Biggest ever Wedding! [sic].”

However, the Karnataka photographer posted another message, on 18 December, on his Instagram and Facebook accounts.

Almost as soon as his interview hit social media, Vivek Sequeira’s story went viral.
Vivek Sequeira’s Instagram post.
(Photo Courtesy: Instagram/@vivek_sequeira)
“Hi all, my sincere request to all! Please don’t spread the rumours about the wedding people are talking about [sic],” Sequeira wrote.

The message was taken down from Instagram within three hours of posting.

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When The Quint reached out to Luxe Captures for clarification regarding the message, we were told that the company can neither deny nor confirm if they covered the Ambani-Piramal wedding or not.

The firm also said that the ‘rumour’ that Sequeira’s social media post talked about referred to “misquoting of information” in the Story Infinity article, and that the company were trying to get it fixed.

The series of events have raised some unanswered questions, deepening the mystery behind the Ambani-Piramal wedding photographer.

(At The Quint, we are answerable only to our audience. Play an active role in shaping our journalism by becoming a member. Because the truth is worth it.)

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