What started out as a personal rant from a Twitter user, has now snowballed into a linguistic and cultural debate on the usage of 'Tu' vs 'Aap'.
With some netizens churning out long threads arguing either sides, others have utilised the opportunity to make hilarious comments and memes on the entire fiasco.
The debate began when a woman shared her experience of visiting Mumbai and talking in Hindi. She found it disrespectful when strangers referred to her as 'tu' instead of 'aap' and called it "unacceptable behaviour".