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“What Are You Waiting For?” This Tata Tea Ad Calls Out Apathy

Tata Tea’s Jaago Re ad will make you think.

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Why do we always need a wake-up call when it comes to working for the betterment of society? Why do we wait around for something to happen before unleashing our outrage?

This advertisement from Tata Tea is a far cry from the tea ads we’re used to. The ad raises a pertinent question: “why wait for the alarm to go off?”

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