We are all familiar with Amul’s creativity. It manages to seamlessly sell without making it glaringly obvious – by latching on to every online/offline buzz and turning it into smart advertising.
Recently, Tanmay Bhat whetted the nation’s appetite for controversy and posted a controversial video, mimicking Lata Mangeshkar and Sachin Tendulkar on Snapchat. Amul was quick enough to pick up the story and come up with an advertisement that manages to string together an objective take and smart wordplay. Check out their Twitter post here!
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