In a recent newspaper advertisement promoting a Diabetic Term Plan, the portrayal of traditional gender roles and stereotypes has sparked a widespread discussion on social media. The insurance ad features the image of a woman pouring juice while a formally dressed man, accompanied by two children, sits at the table eating.
The image immediately suggests that the woman is the wife and her primary role is to serve the family before having her own meal. The advertisement came under scrutiny when a Twitter user shared a photo of it, questioning why the husband couldn't have served the juice to his wife and why she didn't have a seat at the table.
The now-viral tweet reads. "Why can't the husband serve green juice to the wife? Why must she not have a seat on the table? Pls do better, peeps!"