Marriage is not for the purpose of accumulating wealth, not for buying a house …but for having a baby together,” ABC reported Jack Ma say this at the event. Jack Ma, founder and chairman of online marketplace Alibaba, sparked criticism after he advised his newlywed employees to have sex six times in six days, 669.Ma, China's richest man, was speaking at his company's mass wedding which takes place every year on 10 May also known as 'Ali Day'.“At work, we emphasize the spirit of 996. In life, we should follow 669. What is 669? Six days, six times, with duration being the key.”Jack MaHis remarks were a wordplay on the firm's controversial 996 work schedule, which expects staff to work 12-hour shifts between 9am and 9pm during a six-day week. The “996” work philosophy was criticised by the tech industry.The “669” philosophy has also created a social media storm, with many net users calling it lewd.According to the Daily Mail, Ma is a former English teacher who co-founded Alibaba in 1999 and became China's richest man.He defended the Chinese work practice of ‘996’ last month and called the long hours a 'huge blessing'.“Many companies and many people don’t have the opportunity to work 996. If you don’t work 996 when you are young, when can you ever work 996?”Reported Daily MailSocial media has been discussing this ever since Ma propounded the 669 theory. Here’s what the discussion was all about.What do you think of Jack Ma’s 669 and 996 theories? Tell us in the comments section below.(With Inputs from Daily Mail and ABC ) We'll get through this! Meanwhile, here's all you need to know about the Coronavirus outbreak to keep yourself safe, informed, and updated. The Quint is now available on Telegram & WhatsApp too, Click here to join.