‘Pihu’ Sent for Guinness Book; Gets Flak for Cruel Marketing Ploy

How far is too far when it comes to movie marketing?

What do you do when you get a call from an unknown number, and pick up to hear the voice of wailing child asking for help?

Call back? Dial emergency helplines?

Several people were left with similar helplessness and confusion when they got call from a girl named Pihu, which turned out be just a movie marketing ploy.

Got a call from an anonymous number. A baby wailed about her mother and dad, and hung up. Disturbed, I tried calling back in vain. Got a message with a link to help the child. A link, as it turns out, of #Pihu's trailer. A horrible idea, a disgusting invasion of privacy.

— Sudhir Srinivasan (@sudhirsrinivasn) October 26, 2018