ADVERTISEMENTREMOVE AD
Members Only
lock close icon

Ola’s New Marketing Campaign Draws Flak for ‘Clickbait'

The notification opens with the line '8 missed calls from Mom'

Updated
Social Buzz
2 min read
story-hero-img
i
Aa
Aa
Small
Aa
Medium
Aa
Large
Hindi Female

In a bid to be catchy and have a fun marketing campaign, Ola decided to introduce new discounts on their Ola Dash service and it sent its users on an anxiety spiral.

ADVERTISEMENTREMOVE AD

The push notification opens with the line ‘8 missed calls from Mom?’ The rest of the message promotes their Ola Dash service with a 40 percent discount. The move did not work well with their customers as they took to twitter to voice their concerns. Many spoke about how it was not funny and worried them before they realised it was a marketing technique:

The notification opens with the line '8 missed calls from Mom'
The notification opens with the line '8 missed calls from Mom'
The notification opens with the line '8 missed calls from Mom'
The notification opens with the line '8 missed calls from Mom'
The notification opens with the line '8 missed calls from Mom'
0

Ola’s customers were not definitely happy with the company. There were many users also slamming the company for not recognising the sensitivity of the situation. Ola is not the only company to have marketing misfires as recently Flipkart came under fire for their woman’s day campaign.

(At The Quint, we are answerable only to our audience. Play an active role in shaping our journalism by becoming a member. Because the truth is worth it.)

Read Latest News and Breaking News at The Quint, browse for more from neon and social-buzz

Topics:  Ola   Mother   Marketing 

Published: 
Speaking truth to power requires allies like you.
Become a Member
3 months
12 months
12 months
Check Member Benefits
Read More
×
×