Recently, Netflix India was at the receiving end of some serious backlash for a marketing stunt pulled by the team to promote their latest hit series Sacred Games.
If you’ve watched Netflix India Originals’ latest hit series Sacred Games, then you are probably familiar with the phrase “25 din meh sab khatm, sirf Trivedi bachega.”
And if you haven’t, here’s some context:
Based on Vikram Chandra’s best-selling novel with the same name, the show revolves around the story of a local goon Ganesh Gaitonde and his escapades. The narrative tells us that in 25 days a massive attack is going to take place in Mumbai which will wipe out human existence from the city, except for one person called Trivedi. This information leads to a cat-and-mouse chase between Gaitonde and cop Sartaj Singh (who gets this lead directly from the former).
A quirky reference tweet from Netflix India was put out and Twitter users flooded the comments section with jokes.
All was good until Netflix India took it a little too far by tagging anyone with a ‘Trivedi’ surname, saying,“25 days are over. Did you survive?”
It was seen as a defiant PR stunt which violated people’s privacy.
Here are some examples:
Pari Trivedi was one such victim of Netflix India’s absurd marketing gimmick. She received offensive messages from random people due to their tweet, which they later deleted.
Netflix India deleted the tweet mentioning Pari’s handle and apologized for the same, but they still haven’t deleted the other tweets.
“A Cheap Publicity Stunt...’’
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