Once considered the stepchild of mainstream cinema, Bhojpuri cinema has since grown into a thriving industry that boasts of a business of almost Rs 2,000 crores. And it is soon to make its digital debut with Hero Vardiwala on Ekta Kapoor’s Alt Balaji.
Starring Dinesh Lal Yadav, aka Nirahua, and Amrapali Dubey in the lead, the trailer is already catching the audience’s attention. Ekta Kapoor isn’t the only one who has realised the potential of Bhojpuri content. Word has it that Priyanka Chopra too has invested in Bhojpuri films. Her production house, Purple Pebble Pictures, co-produced the film, Bam Bam, Bol Raha Hai Kashi, in 2016.
In the last few years, Bhojpuri cinema has seen quite the revolution, especially when it comes to its female actors. In fact, according to an ET report, popular actresses of the industry, like Madhu Sharma, Amrapali Dubey and Kajal Raghwani, have even increased their fee by about 50 percent.