Manish Malhotra will design uniforms for over 10,000 Air India employees including the cabin crew, cockpit crew, ground personnel, and security staff.
Air India was acquired by the Tata Group in January last year under a government-led strategic divestment program. It is undergoing a modernization program and set to roll out the new look by the end of this year.
Commenting on the overhaul of the brand identity, Campbell Wilson, the CEO and Managing Director of Air India, said, “Air India is delighted to be collaborating with Manish Malhotra. We've realised our shared ambition of representing the very best of a vibrant, bold, and progressive India on the world stage. We are working closely with Manish and his team to combine elements of our brand, our heritage, and our culture, together with the unique requirements of the airline environment, for what we hope will be a fresh and exciting new look that supports and represents the new Air India.”