‘Sons’, ‘brothers’, ‘fathers’- these postfixes are wildly used in names of Indian businesses to establish that an enterprise has been around for years. A rather common example of deep-seated patriarchy, a society that deems only men fit enough to be owners of businesses or property.
And while many of us would quite frankly forget how problematic an age-old tradition like this might be, a Ludhiana based entrepreneur reminded us, by choosing to name his newest business venture - ‘Gupta and Daughters’- as a hat tip to his daughter, Akansha and women around the world.