Jassie Gift’s long-forgotten song is now all over the internet. ‘Nillu Nillu’, a song the singer-musician sang for a 2004 film called Rain Rain Come Again is now used for what looks like a pretty dangerous challenge by young people on the streets of Kerala.
The challenge involves a group of people – mostly youngsters – jumping in front of moving vehicles or people and then dancing to the Nillu Nillu song, carrying for some reason, dried palm leaves in their hands or wearing a helmet.
This would be captured on the Tik Tok app as a funny video which would be then spread on social media. From the videos going viral, it looks like most of the stopping of vehicles and dancing are between friends, not random ones on the road.