Diet Sabya: Exposing Designers Like Falguni Shane Peacock on Insta

Diet Sabya, a vigilante page on Instagram is exposing Indian designers for blatantly copying others.

A vigilante Instagram page, Diet Sabya is on a mission to expose Indian designers and stylists who are blatantly copying international designers. Ironically, Diet Sabya is a knock off of Diet Prada, a profile that surfaced sometime back, calling out global designers for plagiarism. While Diet Prada does lend a comical edge to itself, this Indian sister of Diet Prada, is mercilessly exposing Indian designers who copy others. The page doesn’t mind putting up pictures of celebrities either.

@falgunishanepeacockindia VS. @ramikadi — who copied who? . . #gandi #🤢 #dietsabya

A post shared by DietSabya (@dietsabya) on Apr 1, 2018 at 3:56am PDT

I know you want it, But you never gonna get it Tere hath kabhi naa aani... . . Possibly the most blatant case of #deniedsourcingrequest in the recent past: @katrinakaif in local @balmain — @appapop! (Styled by @stylebyami 😋) . . #gandi #dietsabya #🤢

A post shared by DietSabya (@dietsabya) on Apr 16, 2018 at 6:49am PDT

Since its launch, the page has amassed almost 30 thousand followers, and rumour has it that Alia Bhatt and Sonam Kapoor are a part of those followers. Take a look at the savagery as they rip the rip-offs:

#deniedsourcingrequest: #TBT to last year when @theanisha put @shahidkapoor in a head-to-toe rip-off of @kris_van_assche’s FW13 look—custom-made by @anujmadaancouture. Possibly the biggest style move of 2017! . . Still so #phresh that we had to #TBT on a damn Monday! 😂 . . Photo by the wonderful @colstonjulian . . #gandi #copy #custom #dietsabya #🤢

A post shared by DietSabya (@dietsabya) on Apr 9, 2018 at 1:50am PDT

#DeniedSourcingRequest: #TBT to last year when @theanisha put @shahidkapoor in a head-to-toe rip-off of @kris_van_assche’s FW13 look—custom-made by @anujmadaancouture. Possibly the biggest style move of 2017! . . Still so #phresh that we had to #TBT on a damn Monday! . . Photo by the wonderful @colstonjulian . . #gandi #copy #custom #dietsabya

Diet Sabya

Pappu assistant - Ma’am, should we copy velli, I mean, Valli? Ritika - Haan, pappu...but make it in gendaphool orange and not this dirty chocolate colour. Chocolate looks nice in wedding boxes only lololololol. Pappu assistant - Ma’am, you are a genius! @ritikabharwani_official . . . #gandi #copy #dietsabya #🤢

A post shared by DietSabya (@dietsabya) on Apr 14, 2018 at 5:23am PDT

Pappu assistant - Ma’am, should we copy velli, I mean, Valli? Ritika - Haan, pappu...but make it in gendaphool orange and not this dirty chocolate colour. Chocolate looks nice in wedding boxes only lololololol. Pappu assistant - Ma’am, you are a genius! @ritikabharwani_official . . . #gandi #copy #dietsabya

Diet Sabya

Here are a few more posts that haven’t spared established names in the fashion industry.

Former Miss IPL contestant and now barely-there-fashion-designer, @demebygabriella loves her celebrity clients and ripping off Project Runway designers. LOL. Like this @heidiklum number. Wonder if this was made in Lokhandwala? Thanks for the tip off @sushiru_ (Hello, @sukritigrover 😬😅) . #copycat #🤢 #india #designers #projectrunwaycopy #lol #fringe

A post shared by DietSabya (@dietsabya) on Mar 15, 2018 at 1:35pm PDT

Ace Indian Designer @rannagill’s new store at @the.chanakya is filled with little gems like this black and gold @jennypackham gown 😬😬😬. We are guessing this is yet another intern/assistant’s fault? . . . Also, why would anyone mess with @officialraveenatandon 😱😱 . . #dietsabya #gandi #copy #🤢

A post shared by DietSabya (@dietsabya) on Apr 22, 2018 at 12:05am PDT

Recreating an iconic couture piece is like re-creating art. You gotta give credit where credit is due. And, whether you like it or not comparisons will be made. Enter the legendary disc dress, made of small plastic discs that are connected by jump rings to create, as it was back then, a new kind of dress. Paco Rabanne even famously created a version of the dress as a DIY kit — fully stylised in a clear plastic (logo blazoned) suitcase. So, wondering how this landed up, quite seamlessly, as a @falgunishanepeacockindia couture piece? . . #gandi #copy #🤢 #dietsabya

A post shared by DietSabya (@dietsabya) on May 2, 2018 at 8:37am PDT

Hey @sunainakhera wanted to check if this too was an assistant’s fault? Because @yamigautam’s gown is giving us wayyyyy too much Déjà Vu. @alliaalrufai please enlighten us? . . #dietsabya #gandi #copy

A post shared by DietSabya (@dietsabya) on Mar 31, 2018 at 1:03am PDT

Our favourite stylist @tanghavri’s efforts to convert @dishapatani into @bellahadid is truly remarkable. Bechari, Disha! (Bella in @daisydaisy.tv) . . And since when did Project Runway alum @officialswapnilshinde start making flirty, romantic dresses? 🤣 . . #gandi #copy #🤢 #dietsabya

A post shared by DietSabya (@dietsabya) on Mar 28, 2018 at 11:50pm PDT

Left: @nidamahmoodnm‘s colourful-yet-kinky bunny masks at #AIFWAW18 Right: Artist @chamferlain’s Rabbit mask 2013 . #dietsabya #copy #ripoff #🚨 #🤢 #Aifw

A post shared by DietSabya (@dietsabya) on Mar 17, 2018 at 3:29am PDT

@kiaraaliaadvani babe, we love you, but this is a classic case of #deniedsourcingrequest 🤣. If we were @cushnieetochs, we’d be mad at this #MadeInBandra rip-off! . . Don’t let these stylists and designers (hello, @ritikabharwani_official) fool you! . . #gandi #dietsabya #copy #🤢 #🤮

A post shared by DietSabya (@dietsabya) on Apr 14, 2018 at 10:33pm PDT

The page's first post, dated March 16, was made during the Amazon India Fashion Week 2018, exposing Adarsh Gill who had ripped off Azzedine Alaïa's 1991 design.

The First Lady Of Indian fashion—Alaïa... we mean Adarsh Gill 😂—returned to India fashion week after a long hiatus by closing her AW ‘18 fashion show with a gown that is a little too close to Alaïa’s iconic bondage-inspired number from 1991. Maybe it’s a tribute, or maybe it’s made in Okhla! . . #aifw #indiafashionweek #Dietsabya #copy #copycat #ripoff #aifwaw18 #Homegrown #homecopy #Lol #🤢

A post shared by DietSabya (@dietsabya) on Mar 14, 2018 at 2:21pm PDT

Here’s hoping we witness more originality in designs with all this policing going around.

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