Can’t Get Men to Open Up? IKEA Has a CorkScrew for Our Problems


IKEA has managed to latch on to the 21st century’s most trusted agony aunt, Google, to deliver a clean marketing masterstroke. (Photo: <b>The Quint</b>)
IKEA has managed to latch on to the 21st century’s most trusted agony aunt, Google, to deliver a clean marketing masterstroke. (Photo: The Quint)

Can’t Get Men to Open Up? IKEA Has a CorkScrew for Our Problems

IKEA, a Swedish home furnishings company, has managed to latch on to the 21st century’s most trusted agony aunt, Google, to deliver a clean marketing masterstroke. The company’s recent campaign, Retail Therapy, has renamed products in their online catalogue to match with ‘’relationship problems’’ most commonly googled in Sweden.

(Photo Courtesy: <a href="http://http//ikearetailtherapy.com/">IKEA</a>)
(Photo Courtesy: IKEA)

So if one googles “why men can’t open up?’’, he or she will be directed to the campaign’s website, which displays a corkscrew! The renaming and unexpected connection is definitely grabbing everyone’s eye, if not their purses. While a toothbrush holder with suction cup will definitely not help the poor soul who’s googled "he doesn’t want to move in together’’, it will surely catch him/her by surprise. In a crowded marketplace, standing out is all that matters.

Also Read: IKEA’s New Ad Pokes Fun at Obsessive Instagrammers

Have a look at some of the products.

Spending The Night At His Place? Look No Further!

(Photo Courtesy: <a href="http://http//ikearetailtherapy.com/">IKEA</a>)
(Photo Courtesy: IKEA)

All Your Me-Time Worries Are Here

(Photo Courtesy: <a href="http://http//ikearetailtherapy.com/">IKEA</a>)
(Photo Courtesy: IKEA)

If Only A Charger Was the Problem!

(Photo Courtesy: <a href="http://http//ikearetailtherapy.com/">IKEA</a>)
(Photo Courtesy: IKEA)

When Your Partner Gets On Your Last Nerve

(Photo Courtesy: <a href="http://http//ikearetailtherapy.com/">IKEA</a>)
(Photo Courtesy: IKEA)

It Is Time

(Photo Courtesy: <a href="http://http//ikearetailtherapy.com/">IKEA</a>)
(Photo Courtesy: IKEA)

Ahem, ‘Bonus’?

(Photo Courtesy: <a href="http://http//ikearetailtherapy.com/">IKEA</a>)
(Photo Courtesy: IKEA)

The Meena Kumari Antidote

(Photo Courtesy: <a href="http://http//ikearetailtherapy.com/">IKEA</a>)
(Photo Courtesy: IKEA)

A Mirror For Your Thoughts

(Photo Courtesy: <a href="http://http//ikearetailtherapy.com/">IKEA</a>)
(Photo Courtesy: IKEA)

‘Sitting’ On Your Problems

(Photo Courtesy: <a href="http://http//ikearetailtherapy.com/">IKEA</a>)
(Photo Courtesy: IKEA)

Magnetic Answers

(Photo Courtesy: <a href="http://http//ikearetailtherapy.com/">IKEA</a>)
(Photo Courtesy: IKEA)

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