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Can’t Get Men to Open Up? IKEA Has a CorkScrew for Our Problems

IKEA’s new campaign is a clear eye-catcher.

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3 min read
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IKEA, a Swedish home furnishings company, has managed to latch on to the 21st century’s most trusted agony aunt, Google, to deliver a clean marketing masterstroke. The company’s recent campaign, Retail Therapy, has renamed products in their online catalogue to match with ‘’relationship problems’’ most commonly googled in Sweden.

IKEA’s new campaign is a clear eye-catcher.
(Photo Courtesy: IKEA)

So if one googles “why men can’t open up?’’, he or she will be directed to the campaign’s website, which displays a corkscrew! The renaming and unexpected connection is definitely grabbing everyone’s eye, if not their purses. While a toothbrush holder with suction cup will definitely not help the poor soul who’s googled "he doesn’t want to move in together’’, it will surely catch him/her by surprise. In a crowded marketplace, standing out is all that matters.

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Have a look at some of the products.

Spending The Night At His Place? Look No Further!

IKEA’s new campaign is a clear eye-catcher.
(Photo Courtesy: IKEA)
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All Your Me-Time Worries Are Here

IKEA’s new campaign is a clear eye-catcher.
(Photo Courtesy: IKEA)
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If Only A Charger Was the Problem!

IKEA’s new campaign is a clear eye-catcher.
(Photo Courtesy: IKEA)
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When Your Partner Gets On Your Last Nerve

IKEA’s new campaign is a clear eye-catcher.
(Photo Courtesy: IKEA)
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It Is Time

IKEA’s new campaign is a clear eye-catcher.
(Photo Courtesy: IKEA)
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Ahem, ‘Bonus’?

IKEA’s new campaign is a clear eye-catcher.
(Photo Courtesy: IKEA)
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The Meena Kumari Antidote

IKEA’s new campaign is a clear eye-catcher.
(Photo Courtesy: IKEA)
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A Mirror For Your Thoughts

IKEA’s new campaign is a clear eye-catcher.
(Photo Courtesy: IKEA)
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‘Sitting’ On Your Problems

IKEA’s new campaign is a clear eye-catcher.
(Photo Courtesy: IKEA)
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Magnetic Answers

IKEA’s new campaign is a clear eye-catcher.
(Photo Courtesy: IKEA)

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Topics:  Google   Home   relationship 

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