A degree from a prestigious college is something that we Indians have always bragged about. It’s a matter of great pride for Indian families when their children graduate from colleges like IIT, IIM, etc. So, when a picture of a milk packet with the tag ‘IIM alumni’ went viral on Twitter, users weren't sure if this was taking it too far or a valid way of marketing your product.
The milk was from a company called Country Delight, a startup founded by Chakradhar Gade and Nitin Kaushal, both graduates from IIM Indore's 2007 batch. The debate began on Twitter after a user, Namanbir Singh, shared a picture of the packet alongside the caption, “What’s the point of writing your college name on a MILK PACKET!???”
He further wrote, "I have noticed that a lot of people are insulting the college, while it's not their fault. The individual is at fault as he used his college as a marketing tag."
While some people thought that it was a move to earn some trust with customers, while some thought that it was distasteful.
![Country Delight used the tag 'Founded by IIM Alumni' on the back of their milk packets.](https://images.thequint.com/thequint%2F2022-03%2Fa9a3d9bd-382f-4f64-b62a-e4cc260cadd7%2FScreenshot__139_.png?auto=format%2Ccompress&fmt=webp&width=720)
![Country Delight used the tag 'Founded by IIM Alumni' on the back of their milk packets.](https://images.thequint.com/thequint%2F2022-03%2F283d70e7-7ca8-48ed-89d6-a61c64455e52%2FScreenshot__140_.png?auto=format%2Ccompress&fmt=webp&width=720)
![Country Delight used the tag 'Founded by IIM Alumni' on the back of their milk packets.](https://images.thequint.com/thequint%2F2022-03%2F357a639f-6187-45a9-bd06-dec066ccd5f0%2FScreenshot__141_.png?auto=format%2Ccompress&fmt=webp&width=720)
![Country Delight used the tag 'Founded by IIM Alumni' on the back of their milk packets.](https://images.thequint.com/thequint%2F2022-03%2Fe2bc44b7-af25-4156-bf97-5fcb244847f9%2FScreenshot__142_.png?auto=format%2Ccompress&fmt=webp&width=720)
![Country Delight used the tag 'Founded by IIM Alumni' on the back of their milk packets.](https://images.thequint.com/thequint%2F2022-03%2Fc8952448-b4cd-4b02-930f-d0e979f19391%2FScreenshot__143_.png?auto=format%2Ccompress&fmt=webp&width=720)
![Country Delight used the tag 'Founded by IIM Alumni' on the back of their milk packets.](https://images.thequint.com/thequint%2F2022-03%2F661a1277-7f3f-4c58-94f4-b2a9fdc17f73%2FScreenshot__144_.png?auto=format%2Ccompress&fmt=webp&width=720)
![Country Delight used the tag 'Founded by IIM Alumni' on the back of their milk packets.](https://images.thequint.com/thequint%2F2022-03%2Fdfdc1830-7e3c-433f-874f-c03c416ae9d2%2FScreenshot__145_.png?auto=format%2Ccompress&fmt=webp&width=720)
![Country Delight used the tag 'Founded by IIM Alumni' on the back of their milk packets.](https://images.thequint.com/thequint%2F2022-03%2F92dc3390-a1ff-4b63-920d-0c2de9983ce8%2FScreenshot__146_.png?auto=format%2Ccompress&fmt=webp&width=720)
![Country Delight used the tag 'Founded by IIM Alumni' on the back of their milk packets.](https://images.thequint.com/thequint%2F2022-03%2Fdda01a3d-4d58-46d1-bfa5-a74aae06235f%2FScreenshot__147_.png?auto=format%2Ccompress&fmt=webp&width=720)
Whom do you agree with?
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