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Show Off or Advertising? Milk Packet With 'IIM Alumni' Tag Has Twitter Divided

Country Delight used the tag 'Founded by IIM Alumni' on the back of their milk packets.

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2 min read
Show Off or Advertising? Milk Packet With 'IIM Alumni' Tag Has Twitter Divided
Hindi Female

The Quint DAILY

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A degree from a prestigious college is something that we Indians have always bragged about. It’s a matter of great pride for Indian families when their children graduate from colleges like IIT, IIM, etc. So, when a picture of a milk packet with the tag ‘IIM alumni’ went viral on Twitter, users weren't sure if this was taking it too far or a valid way of marketing your product.


The milk was from a company called Country Delight, a startup founded by Chakradhar Gade and Nitin Kaushal, both graduates from IIM Indore's 2007 batch. The debate began on Twitter after a user, Namanbir Singh, shared a picture of the packet alongside the caption, “What’s the point of writing your college name on a MILK PACKET!???”

He further wrote, "I have noticed that a lot of people are insulting the college, while it's not their fault. The individual is at fault as he used his college as a marketing tag."

While some people thought that it was a move to earn some trust with customers, while some thought that it was distasteful.


Whom do you agree with?

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Topics:  IIM   Milk   IIT 

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