If in the 90s Indian women were always cooking, getting really good at washing clothes and slathering fairness creams frantically; in 2016, we can safely say that we have come a long way.
Providing a counter to the regressive advertisements of fairness, vagina tightening/lightening, that still exist, apparel company Anouk which is owned by Myntra has been releasing a series of commercials tackling discrimination that women face in society, in marriage, in workplaces, etc.
In its latest commercial, The Move, Anouk tells the story of a career driven woman who doesn’t let her marriage hold her life back, or let her career upset her marriage.