Can Desi Avatars of American Stars Help Fight Racism?

The artists hopes that the series will encourage people to appreciate their culture and heritage.

A Canada-based Indian woman has taken to Instagram to draw attention to racism in fashion – and more.

Most Indian women ditch their desi attire abroad and are ashamed to carry them. To challenge that, Amoolia Sai, a graphic designer, has released an illustrative series of Photoshopped images of Indian outfits on well-known American stars as a celebration of the Indian culture.

In her Instagram Post, the artist says that she decided to start the series after a distasteful episode on a Toronto street, where she encountered a woman in salwar kameez being mocked by a few Indian girls.

The Quint brings you the collection of Sai’s #TheTouchofIndia images.

#Repost @amooliaak with @repostapp ・・・ My #thetouchofindia series is more than just humour and entertainment. It all started when I saw a few Indian girls making fun of a woman walking on the street in her salwar kameez. How come the woman who proudly adorns her country and values is looked down upon? She, who knows the value of the most sacred symbols from clothes to the bindi, she who isn't afraid to show the world that she's desi and proud? Why? But when Beyonce is given a bindi, then Indian culture is suddenly fancy and "cool" The idea of this series is to tell every individual not be shy of their culture, but instead to appreciate it. Cause when you desi, life ain't hazy( ok sorry) #reclaimthebindi #southasian #unfairandlovely #culturalappreciation #desiswag #desihip

A photo posted by Artemis (she/her) (@melaninslut) on Apr 30, 2016 at 9:36am PDT