Cadbury’s ‘Unity Bar’ Celebrates Diversity but Divides Opinion

As Cadbury released their new ‘Unity Bar’, debates sparked online on the marketing move by the confectionary.

As India celebrated its 73rd Independence Day, on 15 August, globally acclaimed confectionery brand Cadbury earned some ‘brownie points’!

The company released a new ‘Unity Bar’ in a bid to ‘celebrate India’s diversity’. The sweet treat features dark, blended, milk and white chocolate, all in one block.

This Independence Day, let's celebrate a country that stands united in its diversity. Presenting the Cadbury Unity Bar, India's first chocolate with dark, blended, milk and white chocolate all under one wrap. #CadburyUnityBar #IndependenceDay pic.twitter.com/kHfHqJQlzH

— Cadbury Dairy Milk (@DairyMilkIn) August 14, 2019