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Representation Matters: Burberry's New Ad With a Sikh Child Wins Desi Hearts

Sahib Singh is a 4-year-old Sikh who recently featured in the luxury brand's 'back to school' collection.

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Burberry, a British luxury brand, is being aplauded by the Indian community for its latest advertisement. The ad is for Burberry's children's collection for their 'back to school' designs and features a Sikh child in a Burberry jacket wearing a black patka, and desis are loving this simple gesture of representation by the brand. The pictures from the ad have gone viral on social media.

Sahib Singh, the 4-year-old Sikh model, has been cast in the ad along with other children from different ethnicities. His parents, who handle his social media account, have posted a heartwarming post about Sahib's journey.

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