“I get excited just thinking about it because who would have thought women in Saudi Arabia would be driving so soon? Can you imagine I attended a football match in a football stadium? Women were not allowed.”
- A Saudi Arabian woman entrepreneur in a personal conversation (Jan 2018)
At the beginning of 2018, time seemed to be running at a rapid pace for Saudi Arabian women with monumental changes in the law. On 24 June 2018, Saudi Arabia lifted its long-standing ban on women drivers, amidst other social reforms.
Many Saudi women took to the wheel, driving into a State-sponsored fairytale as the clock struck midnight. Instagram grids and stories were filled with pictures and videos of women reclaiming the roads at the dawn of, what was being termed as, a ‘new age’.

