It is a no-brainer that the cosmetics are a multi-billion dollar industry dedicated to creating insecurities in people about their looks, thereby creating a demand for products that will supposedly make them (and in women in particular) beautiful and desirable.
Without delving deeper into the perils of how the cosmetic industry works and propagates unattainable beauty standards for women, one thing is for sure that it caters to the 'male gaze', despite some of the brands promoting themselves as 'progressive' or 'feminist'.
Now with better marketing and research tools, consumers are bombarded with thousands of products that are meant to eradicate a very specific kind of 'flaw'.
And trust them, they have come up with products that will make you squirm. The latest addition to the list is a razor for women battling polycystic ovary syndrome (PCOS)! Yes, that IS the most important thing they need, right?

