Karan Johar recently became the brand ambassador of IIT-IIM Shaadi.com, a matrimonial site made exclusively for alumni of IITs, IIMs and other prestigious institutes of the country.
The purpose of the app, as Johar says in the video, is to match people who are “mentally” compatible. First of all, the careless use of “mental” instead of “intellectual” is irksome. That aside, there are some other flaws in the website’s concept, starting from its manifesto.