All that trends on social media every day have a point of origin. But what if there is no reason behind what’s trending? Can we call it, “a ghost trend”?
Talking about trends with no known origin, #JCBKiKhudayi is the new hashtag that has grabbed a lot of attention on Twitter. A JCB excavator is a very common brand that we see on Indian roads during construction projects. It all started when a Twitter user noticed the number of views videos of JCB excavators on YouTube had, and before you know it, the post went viral, thanks to netizens with a strong meme game.