Hey Desi Shoppers, You’ve Been Black Friday-ed
Hey Desi Shoppers, You’ve Been Black Friday-ed
(Photo: Aroop Mishra/The Quint)

Hey Desi Shoppers, You’ve Been Black Friday-ed

Just when you thought you could peel out of your Diwali shopping hangover, brands have planned the perfect ‘hair-of-the-dog’ for you. With discount and all.

We are talking about Black Friday sales, and no, it is no longer a ‘vilaiti’ affair.

Black Friday promotions are very much in vogue in India, courtesy the growing American influence on the Indian retail market.

Don’t believe us? Take a look at this.

Black Friday offer SMSes from retailers.
Black Friday offer SMSes from retailers.
(Photo: Screengrab from mobile)

Also Read: What is Black Friday and How To Make The Most Of It

Black Friday notifications.
Black Friday notifications.
(Photo: Mobile screengrab)

Yes, Indian consumers have been flooded with Black Friday sale notifications, even as they scratch their head wondering what it is.

What Is Black Friday?

For the West (read: America), Black Friday is the day following Thanksgiving Day, marking the first day of the country’s Christmas shopping season. It is marked by lucrative discount options, offers and freebies. Sort of like the Diwali festive marketing equivalent for American brands.

Online Retailers That are Offering Black Friday Sales:

Amazon.in

From undies to TV, Amazon got you covered this Black Friday.
From undies to TV, Amazon got you covered this Black Friday.
(Photo: Screengrab from Amazon.in)

Given its American roots, it was expected that Amazon.in would reflect some of the Black Friday festivities, but the Indian chapter has outdone itself in promoting ‘Black Friday’ through almost all of their categories – from clothes to home appliances.

Flipkart

Redmi Note 6 Pro ‘coming soon’.
Redmi Note 6 Pro ‘coming soon’.
(Photo: Screengrab from Flipkart.com)

Word is that Flipkart is putting out the Redmi Note 6 Pro as part of its ‘Black Friday’ sale.

Jabong

Jabong gives you 50 to 70 percent off till 25 Nov.
Jabong gives you 50 to 70 percent off till 25 Nov.
(Photo: Screengrab from Jabong.com)

While clothing retailer Jabong hasn’t labelled their timely promotions as Black Friday sales, it is offering a huge discount (50 to 80 percent) from 22 to 23 November. This can’t be a coincidence, right?

Myntra

Myntra lets you exchange old clothes for new.
Myntra lets you exchange old clothes for new.
(Photo: Screengrab from Myntra.com)

Myntra is running a similar promotion from 19 to 25 November called ‘Fashion Upgrade’. The site is also offering Black Friday-related coupons on individual items when you are checking out.

If you thought it was only online retailers that are indulging in Black Friday sales, then you got it all wrong. Brick-and-mortar stores are also going above and beyond in tempting customers with their Black Friday promotions.

Brands like H&M, Aldo, Sephora, Charles and Keith and even Anita Dongre are offering anything between flat a 20 to 50 percent drop in prices.

So pick up your shopping bags and get splurging!

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