Fat Shaming US Gym’s ‘Humor’ Feels Like Doctor Laughing at Patient

Gym shames customers over how they can be comfortable in their own skin only if they’re not fat

Oh America, the land of the free and home of the brave, you really do never cease to surprise the world, do ya? You know as neighbours, you’re pretty sucky and if anything, hypocritical. To give context to my rage, in today’s episode of let’s-make-fun-of-someone’s-insecurities-and-call-it-marketing we feature American gym “Anytime fitness” sending its customers a “be comfortable in your skin” promotional email.


Only the email was neither comforting nor promotional.

I...am horrified by this promotional email from @AnytimeFitness. I just don’t even know where to begin pic.twitter.com/6DOBq9sfiI

— Mora Reinka (@MoraReinka) June 12, 2019