Bharat Matrimony's Holi Ad Draws Flak: Why Are There Calls For Boycott?

Bharat Matrimony released an ad that highlighted the physical and sexual abuse women undergo during Holi.

Online matrimony service Bharat Matrimony is the latest in the long list of brands that have recently come under fire for alleged "anti-Hindu" campaigns.

What happened? Bharat Matrimony released an advertisement on the occasion of Holi and International Women's Day on 8 March, highlighting how streets are unsafe for women during the festival.

Right-wing affiliated handles on Twitter, however, were quick to call for a boycott of the matrimonial site, alleging that the advertisement is "Hinduphobic" and a part of "anti-Hindu propaganda."

This Women's Day & Holi, let's celebrate by creating safer and more inclusive spaces for women. It's important to acknowledge the challenges that women face in public spaces and create a society that truly respects their well-being - today & forever.#BharatMatrimony #BeChoosy pic.twitter.com/9bqIXZqaXu

— Bharatmatrimony.com (@bharatmatrimony) March 8, 2023