KFC plans to make a space pioneer out of a chicken sandwich next week when it sends it to the edge of the atmosphere with the help of a high-altitude balloon.
The promotional stunt for the Zinger sandwich comes two months after the fast food chain unveiled Rob Lowe playing Kentucky Fried Chicken founder Col Harland Sanders in a space suit as part of an ad campaign. The ads promised to send the breaded chicken sandwich aka the zinger burger into space.
KFC is partnering with balloon maker World View on the project. According to The New York Times, World View has plans to send tourists on balloons into the stratosphere to have air-view of the Earth. But before humans, KFC’s Zinger will get a balloon ride into space.
The chain says the launch window opens 21 June for what it says is the longest controlled stratospheric balloon flight with a commercial payload in history. The sandwich will return to earth and bring back telemetry data.
People will be able to watch the launch at kfcin.space. KFC has also planned several promotional events while this happens. For example, a single coupon will be dropped for someone to find on the ground, NYT reports.
How’d Twitter Take It?
Here’s how Twitterati reacted to KFC’s #SpaceSandwich.
(With inputs from AP)
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