Whey protein shakes, whey cookies, whey protein bars, whey ice cream? It’s everywhere. Every fitness enthusiast is on it, everyone who wants to be fit is drinking it. Such is the craze that the global whey protein market is projected to hit $ 13.5 billion by 2020 from $9.2 billion in 2015 according to BBC Research.
What is this obsession? And what makes whey protein such a hot selling item?
What is the Whey?
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