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When it Comes to Smoking, “Quit or Die” is Not the Answer

We cannot expect tobacco addicts to quit without giving them an option they can rely on.

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At the cusp of a dramatic shift, India has healthcare battles to fight on multiple fronts. For a country that spends only 1.3 percent of its GDP on healthcare, the swell in numbers of cancer-related deaths in the country is more than just alarming. In 2018, India became the second largest consumer of tobacco in the world, with over 1.35 million people dying of tobacco-related illness each year.

One of the most common types of cancer in India, lung cancer, accounts for 5.9 percent of all new cancer cases diagnosed in the country. Tobacco consumption is a major contributory factor in nearly 95 percent of lung cancer cases and causes other serious health complications.

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