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Paying to Sleep Well: The Rise of Sleepcations Among Indians

In the quest to find quality sleep, Indians are now going on sleepcations.

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A chorus of ‘I’m so tired,’ and ‘I need to sleep,’ punctuated by several yawns seem to follow me everywhere I go.

It’s not just me, according to a 2019 sleep study conducted by Philips, most Indians are sleep deprived and around “73% Indian adults want to improve their quality of sleep.”

With high pressure jobs, rising stress levels and a culture of ‘hustling’, complete, restful sleep time is slowly becoming a luxury.

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