I wanted to try out everything in life. Smoking was one of those things. When I took my first puff, I liked it. I didn’t find anything wrong with smoking. What began as a treat soon turned into a necessity. Once I joined work, it became worse. Instead of a cup of coffee, I needed a smoke to get me going. Even today, it helps me to deal with pressure at work.
Sarah P, Media Professional
Sarah is not alone. The latest data from the health ministry show that overall cigarette consumption in India is declining, but there has been a corresponding rise in the number of women smokers. A study by the Institute of Health Metrics and Evaluation (IHME) in 2012 showed there were 12.7 million women smokers as compared to 5.3 million in 1980. Interestingly, India is second only to the US in the number of women smokers.


