The anti-pollution plug for skincare products is not new, it has been around for years.
However with the recent increase in pollution levels, as well as people’s awareness of pollution, there has also been a sudden rise in a desire to protect hair and skin against it.
The awareness and consciousness is such that the demand for anti-pollution products and visits to dermatologists and skincare experts increased by about 30-40 percent immediately after Diwali, according to this report.
Similarly, if we head to a website of a leading Indian aggregator’s for cosmetic products, a simple search for anti-pollution products leaves the consumer with an overwhelmingly diverse choice.
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Topics: Pollution Skincare Dermatologist
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