More Women Are Drinking, and Women Are Drinking More: CADD Survey

“The rising affluence and exposure to a different lifestyle is driving women to experiment with alcohol.”

Digging deeper into the increasing consumption of alcohol in the country, a survey by Community Against Drunken Driving (CADD) has looked into the drinking pattern of 5000 women in Delhi NCR, from ages 18 to 60.

According to Road Safety Expert and Activist, Prince Singhal, Founder CADD, “At Rs. 2.7 lakh crore, India’s alcohol market is among the world’s fastest growing. Globally, six percent of the alcohol growth is driven by India, and men and women are drinking a lot more alcohol as compared to the last decade.”

“A steady and silent contributor to this growth has been the increased consumption of alcohol among women who were till recently considered the obvious abstainers. The rising affluence, aspirations, societal pressures and exposure to a different lifestyle is driving women to experiment with alcohol.”

Prince Singhal