Mattel’s ‘world’s first gender-neutral doll’ can be a boy or a girl or neither and was launched with much interest and buzz on September 25th. Known for its Barbie and Ken dolls, Mattel has entered a new territory. It’s a pretty doll with no distinct features that define it as either a girl or a boy. No obvious breasts like Barbie or broad shoulders like Ken. The wardrobe for the doll in a mix of gender neutral clothing along with tutus and skirts.
They can be styled any way the child wants - boy, girl, shorts, skirts, long hair, short hair - whatever takes the child’s fancy.
It is intended to reflect our culture “as the world continues to celebrate the positive impact of inclusivity,” says Kim Culmone, the Mattel executive who led the team that designed the new dolls, according to this The New York Times article.
She said that Mattel felt it was time to create a doll line free of labels.
“Through research, we heard that kids don’t want their toys dictated by gender norms. This line allows all kids to express themselves freely which is why it resonates so strongly with them. We’re hopeful Creatable World will encourage people to think more broadly about how all kids can benefit from doll play.”
The creators worked with experts, parents, doctors, and kids to come up with the designs.
(At The Quint, we are answerable only to our audience. Play an active role in shaping our journalism by becoming a member. Because the truth is worth it.)