Would you pay Rs 1,000 extra for your international air travel towards helping curb carbon emissions? According to researchers, air travelers respond better if they know the producers and importers of airplane fuel have been billed for it — not just themselves.
How the carbon emission fee is presented at the time of ticket purchase is the key to consumer acceptance and people respond better when the fee is labeled as a carbon offset rather than a tax, said the study from the University of British Columbia's (UBC) Sauder School of Business has found.