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Mastodon to the Rescue: What Is the ‘Twitter Alternative’ Users Are Flocking To?

After its 15 minutes of fame in early 2017, Mastodon’s growth slowed to a crawl. Now, it’s on the upswing again.

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In the wake of Elon Musk closing the deal to buy Twitter on 27 October and firing the management, users have been reconsidering the platform.

Hashtags #TwitterMigration and #TwitterExodus are gaining popularity, and the most common name found in conjunction with it is Mastodon.

In fact, Mastodon is not that new. It was launched in October 2016 by German software developer Eugen Rochko, spurred on by his dissatisfaction with Twitter and his concerns over the platform’s centralised control.

After its 15 minutes of fame in early 2017, Mastodon’s growth slowed to a crawl. Now, it’s on the upswing again – more than 70,000 users joined the network the day after Musk’s Twitter deal was announced.
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