1. What Data is Being Collected by Google Via Gmail?
Every time you use applications that need a Google login, you are allowing Google access to the content available in your Gmail inbox. Information like flight tickets, shopping bills, etc are sent to your inbox which Google has access to.
Here’s is the link to see which apps have access to Gmail: https://myaccount.google.com/permissions
Too busy to read? Listen to the podcast:
Google uses the same data to make the user experience better by sending you notifications of flight timings, due bills and tracks your shopping trends,etc. Although, last year Google had said that it will stop snooping on users’ data, it still continues to let third-party apps have a go at users’ Gmail inboxes.
You have to understand, Google had to collect users’ data for advertisement purposes. Now, it’s looking to promote a business model, which works on offering users paid premium services via its Google Suite (G Suite).