Kim Kardashian’s Brand to Provide Aid to NGO Fighting COVID-19
American celebrity Kim Kardashian West’s shapewear brand ‘Skims’ announced that they will restock their best-selling Cotton Collection. Twenty percent of what is earned through the sales of the cotton collection will be given to non-profit organisation Baby2Baby's coronavirus Emergency Response Program. Children in poverty will be the beneficiaries of the proceeds.
According to Us Weekly, a press statement issued by Skims reads: “In light of the current health crisis, Baby2Baby has been working around the clock providing children and families impacted by COVID-19 the items they need to survive. Over the last five days, Baby2Baby has distributed over 1.3 million items including diapers, milk formula, hygiene, clothing, blankets and more.”
Earlier, global pop star Rihanna also contributed USD 5 million for coronavirus relief efforts. She made this generous contribution through her non-profit organisation, the Clara Lionel Foundation. The foundation announced the same through its Twitter account on March 21st.
“We’ve responded to COVID-19 by distributing $5 million to @PIH @DirectRelief @FeedingAmerica @rescueorg @WHO & #Barbados to prepare communities w/ critical protective gear, medical supplies, equipment and access to food across multiple regions. #CLF #HealthcareHeroes,” the post said.