5 Times Mark Zuckerberg Copied Snapchat

Facebook is blatantly ripping off Snapchat’s features for its own products. (Graphic: The Quint)

What you can’t buy or build on your own, copy! This seems to be Mark Zuckerberg’s mantra for Facebook’s family of products. Looks like Zuckerberg is obsessed with Snapchat. In 2013, the Facebook founder had even tried buying Evan Spiegel’s messaging platform Snapchat for $3 billion.

As of 2016, Snapchat had more than 150 million daily active users and is valued at 25 billion dollars. 

Snapchat is fast becoming the go-to social media app for 18-24 age group globally. (Photo: The Quint)

Zuckerberg’s offer to buy Snapchat was turned down by Spiegel in 2013. What followed ever since is a spate of copycat features across Facebook’s products. Here’s a complete list of what the Facebook boss and his team are copying from the popular messaging app’s feature set.

‘When you can’t create, copy’ seems to be Facebook’s mantra. (Photo: The Quint)

With a billion-plus user base, Facebook is the world’s largest social media network. But the lucrative user base of teenagers is increasingly gravitating towards Snapchat for privacy and exclusivity. Zuckerberg hopes that these features will be a worthy bait for user attention and engagement. With the success he has tasted with Instagram Stories, get ready for some more “creative inspiration” from rival apps across Facebook.