Thailand Is All Set to Fall in Love With Royal Enfield

A Spanish Royal Enfield Rider in Goa. (Photo Courtesy: The Quint)

Royal Enfield is loved in India and now Thailand will fall in love as well.

Part of Eicher Motors, Royal Enfield announced its entry into the Thai market at the Thailand Motor Expo 2015.

Royal Enfield displayed its entire range of motorcycles at the expo, which includes the iconic Bullet 500cc, the retro-street models – Classic 500cc and Classic Chrome, and the Continental GT (535cc) cafe racer.

With leisure motorcycling getting extreme all over the world, riders are now looking for machines that are easy to own and maintain. With our modern classic bikes, Royal Enfield is well poised to fill this gap and catalyse the shift to mid-size motorcycles in Thailand.

Arun Gopal, International Business Head, Royal Enfield

Royal Enfield is one of the oldest motorcycle brands in continuous production, with roots dating back to 1901 in Redditch, England.

The company has partnered with General Auto Supply (GA) to open a dealership at Thonglor in Bangkok, Thailand. GA will also offer aftermarket products and services for Royal Enfield in the region.

The company aims to produce 4,50,000 motorcycles in 2015 and is planning to produce up to 9,00,000 motorcycles by the end of 2018.