Five Things You Should Know About IPL’s New Sponsor, Vivo Mobile
VIVO mobile is all set to be the next title sponsor of IPL after Pepsi pulled out of the deal.
There might just be a Vivolution next Indian Premier League.
PepsiCo became title sponsors of the IPL in 2013 after they bid a whopping Rs 396.8 crore for five seasons. Before Pepsi, DLF had paid Rs 200 crore to become title sponsors of the tournament from 2008 till 2012.
Now Pepsi’s decision to end its deal was reportedly caused by the spot-fixing scandal which shook the game in 2013.
And now to save the day for BCCI, a Chinese electronics manufacturer is stepping up.
Say hello to Vivo IPL, a company that just like its competition in China, Oppo, is going big on branding and will be the flag bearer for IPL from here onwards.
1. Vivo is a Hi-Fi Music Smartphone Brand
Vivo entered the Indian market in late 2014 and in a short time span the company has positioned itself in India as an established Hi-Fi music smartphone brand.
Vivo Mobile India Private Limited was registered on 01/08/2014. The company has an authorised and paid-up capital of Rs 28,00,00,000. It has three directors and falls under the jurisdiction of Registrar of Company-Delhi.
The company is originally based out of Dongguan, Guangdong, China and was found in the year 2009.
2. Vivo and Oppo Have a Connection
You must have seen Oppo mobiles recently sponsor Bigg Boss, so its sister Vivo Mobiles have a similar branding agenda.
As a mobile phones company, OPPO in its starting days in China used to produce music phones. There was another Chinese brand BBK that used to be the biggest VCD, DVD player producer in China.
Though they try their best to hide this, BBK and Oppo are closely associated, they even have similar share holders, and the same sales channel. Vivo is a smart phone brand of BBK and that is where it gets its music phone capabilities.
3. The Big Indian Vivo Dream
With a presence in more than 200 cities in India, Vivo is aiming to sell two million smartphones in the country this year and is also planning to start an assembling plant, which is expected to become operational this fiscal year. The company aims for tax advantages allowing it to sell at competitive prices and also be more swadeshi. Hence, IPL.
4. Vivo’s Market Share
In the second quarter of 2015, Vivo’s share in India’s smartphone market was 1 per cent. That’s a lot considering that India right now has more than 30 brands of smartphones which are selling through various channels.
A brand presence at the IPL will give the company a competitive edge to move ahead in the smartphone race.
5. Vivo’s First Smartphone In India
In December 2014, Vivo X5Max was launched in India at Rs 32,980, it was then the world’s thinnest smartphone. Right now the company has 12 smartphone models under its portfolio in India.
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