Fact-Check: Fake Amul Advertisement Making Fun of TMC Shared as Real

Amul has not released any advertisement recently that makes fun of TMC.

An image falsely claiming to show a recent Amul advertisement that takes a dig at TMC is going viral on the internet. 

(Source: X/Altered by The Quint)

An image has been widely shared, claiming to show an advertisement by dairy cooperative Amul that takes a dig at the All India Trinamool Congress (AITMC).

• The advertisement carries the text 'TrinAmul' with 'Trin' crossed out, along with 'When Amul arrives, Bengal thrives'.

• The image was shared by Manogya Loiwal, an executive editor and anchor at the New Delhi Television Ltd (NDTV).

An archived version of this claim can be found here. 

(Source: X/Screenshot)

(Archives of more claims can be seen here, here, here, and here.)

Is it true?: No, the claim does not show an actual advertisement by Amul.

How did we find out?: We ran a keyword search and could not find any credible sources that posted the advertisement.

• We went through Amul's official social media account, @Amul_Coop, and could not find the advertisement that is being shared widely.

• We ran the image through Sightengine, an AI-detection tool, which suggested that the image is 99 percent likely to be generated by AI.

Here is the result obtained on Sightengine. 

(Source: Sightengine/Screenshot)

• We ran the image through Hive Moderation, an AI-detection tool, which also confirmed that the image is 99 percent likely to be generated by AI.

Here is the result obtained on Hive Moderation.

(Source: Hive Moderation/Screenshot)

Conclusion: A viral claim circulating to show an advertisement by Amul is fake.

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