The world's last male northern white rhino has joined the Tinder dating app as wildlife experts make a last-chance breeding effort to keep his species alive.
The campaign called "The Most Eligible Bachelor in the World," by a Kenyan wildlife conservancy and the dating app, focuses on the rhino named Sudan.
The 43-year-old and his last two female companions are unable to breed naturally because of issues that include old age.
Ol Pejeta Conservancy and the app aim to raise $9 million for research into breeding methods, including in-vitro fertilisation, in an effort to save the species from extinction.
The conservancy's website had crashed by Tuesday evening.
Sudan lives at the conservancy, protected by guards around the clock, with the two females, Najin and Fatu.
“The plight that currently faces the northern white rhinos is a signal to the impact that humankind is having on many thousands of other species across the planet,” Richard Vigne, the conservancy’s CEO says.
"Ultimately, the aim will be to reintroduce a viable population of northern white rhino back into the wild, which is where their true value will be realised," Vigne adds.
(With inputs from PTI.)
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