Cadbury’s Iconic Ad Just Had a Gender Swap, and Twitter Approves
The perfect combination of contemporary and nostalgia!
Cadbury's new ad, #GoodLuckGirls
(Image: Altered by The Quint)
We've all seen Cadbury's iconic ad where a woman is seen cheering her partner while he plays cricket and hits a six. Cadbury has managed to make the messaging of the video even more impactiful, by introducing a very small change: this time, it's the man who is cheering his partner while she plays cricket, and the result is beautiful! Check out a side-by-side cut of the two videos here.
Directed by Shashanka Chaturvedi and conceptualised by Ogilvy, this ad is a testament to how times are changing, and so are gender norms, and how agencies are adapting to the same.
The creativity and the thought behind the ad has impressed a lot of netizens who showed their appreciation on Twitter, making the ad viral.
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